IAA Mobility 2025
Maxion Wheels showcased how it's reimagining light vehicle wheels for a new era
As an exhibitor at IAA Mobility 2025, we showcased how Maxion Wheels is reimagining light vehicle wheels for a new era — where style, sustainability, and affordability go hand in hand to meet the demands of tomorrow’s mobility.
From Maxion FUSION to our styled steel wheels, we introduced our newest innovative, sustainable, and cost-effective wheel solutions designed to move the industry forward.
Thank you to everyone who stopped by, shared insights, and explored the future of wheels with us. The road ahead is exciting — and we’re just getting started.
The most important topics at a glance
Maxion FUSION
By integrating multiple materials, Maxion FUSION delivers enhanced wheel functionality, providing an affordable and sustainable solution for vehicle programs seeking cost-effective design freedom. Coming to market soon.
Wheels Are Statements
Wheels aren’t a commodity – they’re statements. Sculpted, streamlined and strong. Aluminum unleashes design possibilities, while steel makes you look again.
Engineering that is taking the lead
The world is advancing, and it is our innovative spirit that sets the pace. Each wheel solution we develop moves us further ahead, and every strategic investment pushes us into the frontier of what’s next. We’ve modernized steel, refined aluminum, and we refuse to slow down—our legacy is built on a century of proven excellence, and our focus is firmly set on the future.
Sustainability – A practical reality
We’re not just cutting CO2 – we’re making sustainability affordable. With #Roadmap Zero we’re producing wheels that reduce lifecycle emissions and deliver greater value – without compromising affordability. Our commitment is net-zero emissions by 2040, and by aligning your ambitions with ours, we’re making it possible to choose sustainability without sacrificing cost-efficiency.
We Deliver Value at Every Level
At Maxion, we deliver value at every level – covering the full spectrum from base models to breakthrough concepts, and from essential to expressive. Whether you’re seeking basic or bold, we make wheels for every price point and every possibility. It’s all about balance: innovative design, true sustainability, and cost – all integrated into one smart offering. Because every decision is a business decision, and that’s value, reimagined.