Maxion Wheels to Showcase Innovation Truck Wheel Portfolio during IAA Commercial Vehicles 2018
Company offers virtual reality experience of its journey to produce the lightest steel wheel
Maxion Wheels, the world’s largest manufacturer of wheels, announced today its participation in the 67th IAA Commercial Vehicles exhibition in Hanover, Germany. From Sept. 20 – 27, 2018, Maxion Wheels will display both its application-diverse truck wheel product portfolio, as well as present several of its latest innovation wheels designed to tackle the industry’s challenges of fuel efficiency, connectivity and new mobility in Hall 26 / Stand A42.
In addition to its product displays, Maxion Wheels will offer a virtual reality show providing guests with a sensory, interactive 3D digital experience of its journey to significantly reduce weight from its steel wheels.
“IAA Commercial Vehicles is such an important show for Maxion Wheels; not only do we get to showcase our commercial vehicle wheel expertise, we even get to engage our customers on what matters most to them – solutions for tomorrow’s challenges,” offered Pieter Klinkers, Chief Executive Officer of Maxion Wheels. “With the dynamic change facing our customers, the wheel has never been more important than now. Our team is excited to return to Hanover to share our technology advancements and cost-effective wheels as solutions designed to address today’s and tomorrow’s industry challenges.”