Maxion FUSION Combines Materials for Better Functionality and Added Value

Maxion Wheels, a global leader of wheels, launched today, Maxion FUSION, the Company’s latest light vehicle wheel innovation from its booth at IAA Mobility 2025. 

The new concept wheel, developed by our Global team, and lead by India, Germany and Italy, answers the growing demand from OEMs for affordable, stylish and sustainable wheel solutions.

MAXION FUSION PRODUCT HIGHLIGHTS

Styling Freedom – Full range of design opportunities – a 

Low CO2 Footprint – Approx. 30% less CO2 emissions vs. standard alloy

Robustness – Better absorption of impact energy especially on bad road conditions for reduced tire damage

Fully Verified – Tested to the most stringent OEM specifications including international safety performance standards, radial impacts, and ZWARP, and several Maxion advanced verification tests

Affordability – Optimized total value from a strategic raw material blend enhancing efficiency and performance

“As the industry responds to persistent economic pressures, regulatory updates, and evolving consumer demands, increasing component costs and vehicle prices highlight the need for advanced affordable and sustainable wheel solutions,” stated Mark Gerardts, CEO of Maxion Wheels. “Maxion FUSION leverages both aluminum and steel to achieve an optimal combination of wheel form and function. At present, we’re executing two OEM development projects, and upon completion of the programs, stand ready to scale this proven value-add technology to meet market needs.”