VersaStyle® – A new level of styling for steel wheels
Lighter, brighter and more cost-competitive
The secret of our VersaStyle® wheel? It’s one steel wheel backbone and a styled cap for various design options, such as the bi-color wheel with the appearance of cast aluminum with a bright machined surface. Originally launched in 2007, we recently re-invented the VersaStyle® wheel by using improved techniques and advanced equipment.
The new VersaStyle® wheel is an even more cost-competitive challenger for the pricier aluminum wheel – and it's up to 8% lighter than a cast aluminum wheel, therefore having a direct impact on the fuel efficiency of its vehicle.
3
million
VersaStyle® wheels produced every year
20
million
VersaStyle® units delivered to our OEM
55
%
Cost savings vs aluminum wheels
The VersaStyle® possibilities
VersaStyle® base wheel
We produce more than 3 million VersaStyle® steel wheels per year.
VersaStyle® wheel with highly styled cover
This wheel offers a new level of styling for steel wheels.
VersaStyle® wheel with aluminum-looking cover
The optimized spoke structure and large ventilation areas create lots of styling opportunities.
VersaStyle® wheel with colorful wheel insert
A wheel that offers higher design flexibility at lower costs compared to aluminum.
Our passage to India
In 2018, we won Tata Motors as a new customer for our re-invented VersaStyle® wheel, which has now been integrated into their new product strategy.
The new bi-color VersaStyle® wheel can be found on Tata Motors' “Tiago”, one of India's Top 10 selling vehicles.
